Our journey began with a simple question: "Why isn't America the skincare capital of the world?"
Saelo was conceived in Seoul and born in San Francisco, where we dreamed of making American skincare second to none.
After years of exploring the latest advancements in Seoul, it became painfully clear—U.S. skincare is grossly outdated and hard to navigate.
People stumble through online recommendations, trying random TikTok products, while most clinical treatments are confined to stuffy dermatologist offices.
Surely, it doesn’t have to be this way.
What if clinics offered quick, potent treatments rooted in the latest technologies?
Many didn’t get it. “But I get facials to pamper myself,” they said. “Facials are my occasional treat.”
